Zemé
Zemé is a brand committed to crafting personalized hair care solutions using all-natural ingredients.We designed and developed a website to showcase our products and provide an engaging digital experience for our customers.
My role: UX/ UI design.
Methods and tool- Competitive Analysis, Figma, Procreate.
Competitive Audit
The first step was to do a competitive audit. It consisted of the companies that create customisable skincare and hair care products. The brands like bare anatomy, function of beauty, etc were looked into.
Sitemap
Initial Sketches
Style Guide
Typeface:
Colour Palette:
High Fidelity Wireframes
Landing pageAbout Us Page
Hair problem SectionConclusion
My experience working on the this website was a valuable opportunity to apply my skills in both UI design and elements of UX.
While my focus was primarily on the UI aspect, I recognized the importance of considering user needs and preferences during the design process.
This project allowed me to showcase my ability to translate the brand's identity into a visually engaging digital experience while ensuring consistency across the website. It also reinforced the significance of effective collaboration with stakeholders and incorporating their feedback to achieve the desired outcome.
Throughout this project, I further honed my skills in UI design, gained a deeper understanding of the importance of visual libraries.